<h2>Enterprise and Marketing</h2><div class="course-details"><ul><li><strong>Exam Board:</strong> OCR</li></ul></div><p>Students will study three units:</p>

<ul>
 <li>Enterprise and marketing concepts &ndash; Students will develop an understanding of how and why customer segmentation is used and how to target a customer market.&nbsp; They will also develop an understanding of how to attract and retain customers and the techniques to use when developing products and how to investigate what makes a product viable.&nbsp; This unit is assessed through an external exam.</li>
 <li>Design a business proposal &ndash; Students will develop a business proposal for a given scenario where they will need to develop a new product based on a customer profile.&nbsp; They will develop their market research skills in this unit.&nbsp; This unit is assessed through coursework.</li>
 <li>Market and pitch a business proposal &ndash; Students will create a brand identity and promotional plan for their product proposal in the previous unit.&nbsp; This unit will be assessed through coursework</li>
</ul>

<p>Many students go on to study Business further at A Level and on to University where they specialise in many areas such as Marketing, Accountancy, Human Resources and Business Management.&nbsp; Some students go straight into an apprenticeship or a business where they learn and develop key skills on the job.&nbsp;&nbsp;&nbsp;</p><h3>Assessment</h3><p>1 exam unit</p>

<p>2 coursework units&nbsp;</p>