Enterprise and Marketing

Exam Board: OCR

Students will study three units:

• Enterprise and marketing concepts – Students will develop an understanding of how and why customer segmentation is used and how to target a customer market.  They will also develop an understanding of how to attract and retain customers and the techniques to use when developing products and how to investigate what makes a product viable.  This unit is assessed through an external exam.
• Design a business proposal – Students will develop a business proposal for a given scenario where they will need to develop a new product based on a customer profile.  They will develop their market research skills in this unit.  This unit is assessed through coursework.
• Market and pitch a business proposal – Students will create a brand identity and promotional plan for their product proposal in the previous unit.  This unit will be assessed through coursework

Many students go on to study Business further at A Level and on to University where they specialise in many areas such as Marketing, Accountancy, Human Resources and Business Management.  Some students go straight into an apprenticeship or a business where they learn and develop key skills on the job.   

Assessment

1 exam unit

2 coursework units